HubSpot Features: 10 Hidden Tools to Boost Your Success

If you’re already using HubSpot, you know it’s one of the most powerful platforms for managing your marketing, sales, and customer service. But did you know HubSpot is packed with hidden features that can elevate your business strategy and boost your success?

Many users stick to the basics like email campaigns and contact management, but HubSpot’s real magic lies in its advanced tools and underutilized features. When used correctly, these features can drive more leads, automate time-consuming tasks, and give you deep insights into your marketing performance.

Whether you’re a marketer, sales leader, or business owner, unlocking these tools will help you squeeze the most out of your HubSpot investment.

A/B testing is the marketer’s secret weapon. HubSpot allows you to test different subject lines, images, CTA buttons, and content blocks. Learn what truly resonates with your audience and increase conversion rates over time.

Target high-value accounts with personalized marketing strategies. HubSpot’s ABM tools include company scoring, target account dashboards, and tailored workflows for nurturing decision-makers.

Go beyond default contact fields. Custom properties let you store unique information about leads, like industry-specific data or behavioral tags, making segmentation and personalization easier.

Visualize the metrics that matter most to your business. Build dashboards tailored for sales, marketing, or customer success, and keep your team focused on KPIs.

Customize your deal stages and track progress visually. The pipeline helps sales teams prioritize tasks, forecast revenue, and close deals faster.

Set up automated workflows that send emails based on user behavior, like form submissions or page visits. Save time and create personalized journeys without manual work.

HubSpot connects with over 1,500 apps. From Zoom and Slack to Shopify and Salesforce, integrations help sync data across platforms for smoother operations.

Speed up communication with reusable text blocks for emails and chats. Use snippets for answering FAQs, sharing pricing details, or booking links—without typing it out every time.

Track traffic sources, bounce rates, page performance, and more. Use this data to improve SEO, landing page effectiveness, and visitor engagement.

HubSpot’s reporting tools allow you to analyze lifecycle stages, email performance, conversion funnels, and ROI. all from a single source of truth.

• A/B Testing – Improve conversions through experiments.
• ABM Tools – Target and nurture key accounts.
• Custom Properties – Personalize and segment your contacts.
• Dashboards – Visualize key performance metrics.
• Deals Pipeline – Track and close deals more efficiently.
• Email Automation – Engage leads with smart workflows.
• Integrations – Connect all your essential tools.
• Snippets – Save time on repetitive communication.
• Web Analytics – Know what’s working (and what’s not).
• Reporting – Make data-driven decisions confidently.